The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
What the advancing interface leaves behind I see in the complex structure of any material—biological or geological, natural or artificial—a record of its history, a history of many individual events each of which did predictably follow physical principles. Nothing containing more than a few parts appears full panoplied, but it grows. And as it grows, the advancing interface leaves behind a pattern of structure perfection or imperfection which is both a record of historical events and a framework within which future ones must occur. Matter versus Materials: A Historical View From the head of Jove historygrowthstructure