The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
What is a commonplace? In all cases, a commonplace is a method of compiling knowledge for later use. In digital or analog form, this continued growth of stored ideas and projects is a key driver of intellectual development. Any time you decide to work on a project, you should attempt to collect and categorise all information that is relevant and useful. Will Darwin, Building a knowledge base www.willdarwin.com What this site is commonplaceinformationcollections