The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
We are surrounded by ghosts An Article by David R. MacIver notebook.drmaciver.com I'd like to call the more general phenomenon that this is a specific instance of "ghost knowledge": It is knowledge that is present somewhere in the epistemic community, and is perhaps readily accessible to some central member of that community, but it is not really written down anywhere and it's not clear how to access it. Roughly what makes something ghost knowledge is two things: It is readily discoverable if you have trusted access to expert members of the community. It is almost completely inaccessible if you are not. In this sense, most knowledge is ghost, particularly if you take an expansive view of what counts as an epistemic community. knowledge