The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Tossing an idea around Can we do anything to increase creativity? There are training courses, and books, as well as “brainstorming sessions” which are supposed to do this. Taking the brainstorming sessions first, while they were very fashionable at one time, they have generally been found to be not much good when formally done, when a brainstorming session is carefully scheduled. But we all have had the experience of “tossing an idea around” with a friend, or a few friends (but not a large group, generally), from which insight, creativity, or whatever you care to call it, arises and we make progress. Richard Hamming, The Art of Doing Science and Engineering: Learning to Learn SceniusThe Small Group