The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The Wanting Mare A Film by Nicholas Ashe Bateman www.imdb.com I have a dream every night When I was 22
I have a dream every night I have a dream every night. My mom had it. And her mom had it. It's like a memory. It's a picture of the world as it was. But it's terrible. And it burns, and it fills me every night, and I can't sleep. ...I don't want the house. I don't want the dream. I don't want anything here. dreamsmelancholydestiny