The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The Side View #17: Susan Ingham & Chris Andrews An Episode thesideview.co In this episode, we talk about the work of architect, builder, and design theorist Christopher Alexander. Joining us are two of Alexander’s former students, Susan Ingham and Chris Andrews. They talk about their philosophy of architecture and their program, Building Beauty, which offers a post-graduate diploma in architecture based around Alexander's ideas. The Timeless Way of Building architecturebeauty