The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The preliminary sketch Among the best woodblock prints are many that seem not to have adhered strictly to the preliminary sketch. The sketch simply indicated a general direction, and in many cases was not used at all. Or it was even improved upon in the process of carving and brought vividly to life; the woodblock qualities of the print were accentuated and highlighted. Yanagi Sōetsu, Woodblock Prints BlueprintsHead and hand drawing