The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The order of life Like the housers who face a blank if they try to think what to do besides income-sorting projects, or the highwaymen who face a blank if they try to think what to do besides accommodate more cars, just so, architects who venture into city design often face a blank in trying to create visual order in cities except by substituting the order of art for the very different order of life. Jane Jacobs, The Death and Life of Great American Cities A city cannot be a work of art order