The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The Method of Loci An Article fs.blog From the time we learn to walk, we start building up spatial memories—recollections of the layouts of physical spaces and their relationships to the objects in them. These memories tend to form fast and stick around for a long time. The method of loci hijacks our innate aptitude for remembering physical spaces, using it to help us remember other kinds of information with greater ease. On Memory Palaces & Visual Computation memoryspaceplace