The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The grid and its difficulties Criticism of the grid and its difficulties was voiced from the start. Olmsted himself noted several problems that arose from the fixed dimensions of the city’s blocks: the impossibility of producing sites for very large buildings and campuses; issues of daylighting; the difficulty of creating systems of formal and symbolic hierarchy within the field of uniformity. Michael Sorkin, 20 Minutes in Manhattan Urban Street Network Orientation gridsbuilding