The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The doctrine of salvation by bricks When we try to justify good shelter instead on the pretentious grounds that it will work social or family miracles we fool ourselves. Reinhold Niebuhr has called this particular self-deception, “The doctrine of salvation by bricks.” Jane Jacobs, The Death and Life of Great American Cities When our forces are resolvedThe doctrine of salvation by blocks euphonyarchitecture