The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The details of construction The housing developments in the Moscow suburbs were built mostly in the decades after the Second World War. Laid out as enormous chessboards, the suburbs stretch to the horizon across flat land sparsely planted with birch and aspen. The architectural design of the suburban buildings was good, but the state had not been able to command good-quality work. The signs of poorly motivated workers appeared in the details of construction. Richard Sennett, The Craftsman Designing detail