The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Tanikawa House A Building socks-studio.com Show image 0 Show image 1 Show image 2 Photos of the Tanikawa House, designed by architect Kazuo Shinohara. Built in 1974, this summer house materializes the act of covering a piece of earth, making it an inhabitation only by means of a roof protecting the dirt soil of the ground. The house lies on a slope in a middle of a wood and grows through an exposed timber frame structure which supports a large pitched roof. Under the roof, a minimal section of the house located on a side hosts some specific living functions concentrated on two floors: a bathroom, a kitchen, a bedroom and a staircase. This section lies in parallel to the main “earth room” (or “summer room”) and overlooks it. minimalism