The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Report on the Art and Technology Program of the Los Angeles County Museum of Art, 1967–1971 A Research Paper by Robert Irwin, James Turrell & Ed Wortz archive.org You leave with the artThe object of art
You leave with the art If we define art as part of the realm of experience, we can assume that after a viewer looks at a piece, they "leave" with the art, because the "art" has been experienced. We are dealing with the limits of an experience—not, for instance, with the limits of painting. experience