The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Poison sniffers An Article by Austin Kleon austinkleon.com Christopher Johnson says “prescriptivists” or “Cute Curmudgeons” — people who are interested in only policing usage and grammar rules — are “linguistic poison sniffers.” They turn language into “a source of potential embarrassment rather than pleasure.” Johnson sees his job as getting people to love and appreciate language by being curious about and paying attention to “what makes language delicious.” This reminded of Olivia Laing’s distinction between identifying poison and finding nourishment. Everywhere you look these days, there are lots of poison sniffers, but very few cooking a delicious meal… Finding nourishment vs. identifying poison writinglanguage