The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Pointing at things An Article by Austin Kleon austinkleon.com The story goes that the painter Al Held said, “Conceptual art is just pointing at things,” so John Baldessari decided to take him literally, and commissioned a bunch of amateur painters to paint realistic paintings of hands pointing at things. As I wrote in Steal Like An Artist, “Step 1: Wonder at something. Step 2: Invite others to wonder with you.” Point at things, say, “whoa,” and elaborate. PointingRe: Pointing at thingsLooking Closely is Everything interestcuriosityseeing