The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Plus Equals #4 An Article by Rob Weychert plusequals.art One of the seeds for Plus Equals was planted a few years ago with Incomplete Open Cubes Revisited, my extension of a Sol LeWitt work. I learned a lot about isometric projection from that project, but my affection for the concept didn’t begin there. Whether I’m looking at a Chris Ware illustration or an exploded-view technical drawing of a complex machine, an isometric rendering always stirs something in me. IsometryLittle Blank Riding Hood geometrymathvisualization