The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Photogrids Show image 0 Show image 1 Irwin made grids of photographs he had taken in the local environment of Miami and South Florida in order to indicate the site-determined nature of this project as well as to show the kinds of plants, flowers, and trees his gardens would include. These grids are works of art in themselves in the way in which they organize and group environmental elements. Matthew Simms, Robert Irwin: A Conditional Art ImageQuilts