The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Phenomenal: California Light, Space, Surface A Book by Robin Clark www.goodreads.com Phenomenal: An IntroductionPhenomenal: Exhibited WorksStealth Architecture: The Rooms of Light and Space Seeing Is Forgetting the Name of the Thing One SeesRobert Irwin: A Conditional ArtThe Finish Fetish Artists art
Phenomenal: An Introduction An Essay Aesthetic palate cleansingUntitled (Light Canvas)Little Blank Riding HoodNot intended to be read until you have seenA vaporous middle-world+5 More
Phenomenal: Exhibited Works A Gallery Untitled (Light Canvas)EindhovenStuck RedZero MassLittle Blank Riding Hood+4 More
Stealth Architecture: The Rooms of Light and Space An Essay by Michael Auping To absorb it or build your ownA stealth architectThe measuring unit of all spaceThe walls are reserved for the sunA little too something+1 More