The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Of Note: Better Text Annotations for the Web An Article by Brandon Dorn www.viget.com Show image 0 Show image 1 Generally speaking (and ignoring questions of styling, API availability, etc.), an ideal Web annotation pattern follows these principles: Annotations appear in close visual proximity to the primary content. Their design neither distracts from nor hides the primary content. The preceding principles are followed regardless of screen width. The only pattern I’ve found that meets these criteria is FiveThirtyEight’s. ...As it turns out, FiveThirtyEight didn't invent this pattern. It likely originated in medieval illuminated manuscripts which contain “interleave notes” — comments written literally between the lines. readingwwwaccessibility