The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Mass production of variable products Computers have opened the door much more generally to the mass production of a variable product, regardless of what it is: numbers, words, word processing, making furniture, weaving, or what have you. They enable us to deal with variety without excessive standardization, and hence we can evolve more rapidly to a desired future! Richard Hamming, The Art of Doing Science and Engineering: Learning to Learn The Nature and Art of Workmanship