The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Light & Shadow An Artwork by Kumi Yamashita kumiyamashita.com Show image 0 Show image 1 CHAIR, 2014 FRAGMENTS, 2009 I sculpt using both light and shadow. I construct single or multiple objects and place them in relation to a single light source. The complete artwork is therefore comprised of both the material (the solid objects) and the immaterial (the light or shadow). lightdarknessobjects