The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
It is a little world See how many a pretty thing I always from the cube can bring: Chair and sofa, bench and table, Desk to write at when I’m able, All the household furniture, Even baby’s bed I’m sure; Not a few such things I see; Stove and sideboard here can be. Many things, both old and new, My dear cube brings into view; So my cube much pleases me, Because through it so much I see. It is a little world. Ellen Lupton & J. Abbott Miller, The ABC's of ▲■●: The Bauhaus and Design Theory Cubed modularity