The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
It doesn't look like anything to me It is related that the bodhisattva Manjusri was once standing at the gate, and seeing him, Shakyamuni Buddha called to him, "Manju, Manju, why don't you come inside the gate?" Manjusri replied, "I don't see anything outside the gate." Kōun Yamada, The Gateless Gate I don't see a wall zen