The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Induced demand Every attempt to cul-de-sac city streets, to change traffic patterns in favor of pedestrians, or to narrow street ends is met with the same howl of protest from the authorities: this will increase congestion because urban traffic is a zero-sum game. Any reduction in volume in one place in the city will inevitably be accompanied by a rise in traffic somewhere else. This claim is fallacious: the true corollary is the opposite. In case after case, a reduction of the space available for vehicular traffic has simply resulted in the reduction of traffic overall. Michael Sorkin, 20 Minutes in Manhattan Like trying to cure obesity by loosening your belt transportation