The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
If children are transferred from a lively city street In real life, what significant change does occur if children are transferred from a lively city street to the usual park or to the usual public or project playground? In most cases (not all, fortunately), the most significant change is this: The children have moved from under the eyes of a high numerical ratio of adults, into a place where the ratio of adults is low or even nil. To think this represents an improvement in city child rearing is pure daydreaming. Jane Jacobs, The Death and Life of Great American Cities The ground plane childhoodadolescence