The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
I don’t believe in Zoom fatigue An Article by Matt Webb interconnected.org It’s not Zoom fatigue, it’s Zoom whiplash. It’s a hunch. I can’t prove this. The trick to get around this is to move smoothly up and down the gradient of social interaction intensity, never dropping below a basic floor of presence: the sense that there are other people in the same place as you. Instead of having two modes, “in a call” and “on my own,” we need to think about multiple ways of being together which, minimally, could be: In a video call In an anteroom to a video call, hearing the sound of others In a doc together On my desktop but with the sense that colleagues are around And the job of the designer is to ensure that their software ensures the existence of these different contexts, instead of having the binary on-a-call/not-on-a-call, and to design the transitions between them. communicationworktransitionssoftware