The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Humble servants Our electrical appliances should be humble servants, to be seen and heard as little as possible. They should ideally stay in the background, like a valet in the old days, that one hardly noticed. — Erwin Braun They should accompany an individual over a long period of time without hindering or disturbing through ‘extravagant forms, loud colors or flashy proportions’. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Functionalism can be a kind of religion tools