The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
gwern.net A Website by Gwern Branwen www.gwern.net The goal of these pages is not to be a model of concision, maximizing entertainment value per word, or to preach to a choir by elegantly repeating a conclusion. Rather, I am attempting to explain things to my future self, who is intelligent and interested, but has forgotten. What I am doing is explaining why I decided what I did to myself and noting down everything I found interesting about it for future reference. I hope my other readers, whomever they may be, might find the topic as interesting as I found it, and the essay useful or at least entertaining–but the intended audience is my future self. writinghypermediacommonplace