The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Drawing a frame The panels of tessellating hexagons have been laid to stabilize a path running through what remains of the nave of Rievaulx Abbey. They demonstrate the impact of drawing a frame around anything, even if that frame is nothing more than a plastic cell and the subject an area of grass. I like the way the path simply peters out to either side, with no sharply defined boundaries. John Pawson, A Visual Inventory White cloth