The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Design is a connection between things The core of permaculture is design. Design is a connection between things. It's not water, or a chicken, or the tree. It is how the water, the chicken and the tree are connected. It's the very opposite of what we are taught in school. Education takes everything and pulls it apart and makes no connections at all. Permaculture makes the connection, because as soon as you've got the connection you can feed the chicken from the tree. To enable a design component to function efficiently, we must put it in the right place. Bill Mollison, Introduction to Permaculture To call each thing by its right name design