The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Bowellism A Definition en.wikipedia.org Lloyd’s Building, London. Bowellism is a modern architectural style heavily associated with Richard Rogers. The premise is that the services for the building, such as ducts, sewage pipes and lifts, are located on the exterior to maximise space in the interior. architectureinfrastructurewaste