Eschew anything beyond writing the content of a post. No art direction. No social media imagery. No comments. No webmentions. No analytics...Imagine stripping away everything in the way of writing until the only thing staring you back in the face is a blinking cursor and an empty text file. That’ll force you to think about writing.
...[And] write for you, not for others. And if you can’t think of what to “write”, document something for yourself and call it writing.
If there’s one thing I’ve learned about the mystery of blogging, it’s that the stuff you think nobody will read ends up with way more reach than anything you write thinking it will be popular.
So write about what you want, not what you think others want, and the words will spill out.
It took two decades for HGTV and its ilk to streamline the process of creating design hegemony — to perfect the concept of having multiple shows congeal around the same aesthetic rather than let them exist at the whims of their individual hosts, as was more the case in the 2000s. While previous eras of design (think midcentury modernism) were spearheaded by architects, interior designers, and other tastemakers, in the late ’90s, capital-A Architecture lost interest in the home — deconstructivist ideas and new, high-tech forms were better suited to museums and universities — and a coalition of real estate developers, home improvement and furniture stores, and TV decorators stepped in to take their place. The worlds of high culture and popular consumption in residential design have never been more separate, and, in this critic’s opinion, both suffer as a result.