As I scroll down my “on this day” page, I come across more and more dead links that have been snapped off from the fabric of the web.
If I stop and think about it, it can get quite dispiriting. Why bother making hyperlinks at all? It’s only a matter of time until those links break.
In a sense, every hyperlink on the World Wide Web is little act of hope. Even though I know that when I link to something, it probably won’t last, I still harbour that hope.
If hyperlinks are built on hope, and the web is made of hyperlinks, then in a way, the World Wide Web is quite literally made out of hope.
Metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
The text 'added' and 'removed' drifts upwards from the toggle button and fades away.
So we all know Super Mario, right? And if you think about when you’re collecting coins in Super Mario, it doesn’t stop the game and pop up an alert dialogue and say, “You have just collected ten points, OK, Cancel”, right? It just does it. It does it in the background, but it does provide you with a feedback mechanism.
The feedback you get in Super Mario is about the number of points you’ve just gained. When you collect an item that gives you more points, the number of points you’ve gained appears where the item was …and then drifts upwards as it disappears. It’s unobtrusive enough that it won’t distract you from the gameplay you’re concentrating on but it gives you the reassurance that, yes, you have just gained points.
Not only is web performance a user experience issue, it may well be the user experience issue. Page speed has a proven demonstrable direct effect on user experience (and revenue and customer satisfaction and whatever other metrics you’re using).
"Because this is a garden where things can be left out at night without being stolen, we're going to 'furnish' the garden with French café chairs that won't be secured in the ground, so people can move them to wherever they want to sit...It's like with the chairs being totally casual and relaxed and comfortable. They set a tone. There's things that you have to do to get the right feel, where it's all already there, but then, you know, 'Bing!' – there's a moment of recognition." The patterning of chairs pulled together in different ways by successive waves of visitors over the course of the day becomes an index of the shifting patterns of people that sit in a variety of arrangements to facilitate conversations and other intersubjective alignments, or simply to allow for a moment of private contemplation free from contact with others.