Truisms An Artwork by Jenny Holzer www.moma.org Holzer began creating these works in 1977, when she was a student in an independent study program. She hand-typed numerous "one liners," or Truisms, which she has likened, partly in jest, to a "Jenny Holzer's Reader's Digest version of Western and Eastern thought." She typeset the sentences in alphabetical order and printed them inexpensively, using commercial printing processes. She then distributed the sheets at random and pasted them up as posters around the city. Her Truisms eventually adorned a variety of formats, including T-shirts and baseball caps. Design Leadership Truisms truthwisdomlife
What's wrong with the rational model We Don’t Really Know the Goal When We Start We Usually Don’t Know the Decision Tree – We Discover It as We Go The Nodes Are Really Not Design Decisions, but Tentative Complete Designs The Goodness Function Cannot be Evaluated Incrementally The Desiderata and Their Weightings Keep Changing The Constraints Keep Changing Frederick P. Brooks, Jr., What's Wrong With This Model? Changing constraintsDeciding what to designThe situation talks back