An icon is a symbol equally incomprehensible in all human languages An icon is a symbol equally incomprehensible in all human languages. There's a reason why humans invented phonetic languages. Jef Raskin, Steve Jobs iconographysymbols
Because McLuhan A Talk by Dan Klyn understandinggroup.com Dan talks about about what McLuhan had to say about the power of the medium, and what can be gained by peeling it apart from the message and considering it separately. By being intentional about selecting a medium to work in, we affect the way people consider and understand the message we’re communicating in deeper and more profound ways.