After the first websites demonstrate the commercial and aesthetic potential of the web, the media industry floods the web with a surge of new content. Amateur webzines — which define and voice and tone unique to the web — are soon joined by traditional publishers. By the mid to late 90’s, most major companies will have a website, and the popularity of the web will begin to explore. Search engines emerge as one solution to cataloging the expanding universe of websites, but even they struggle to keep up. Brands soon begin to look for a way to stand out.
The form and possibility of the "modern infrastructural ideal" is increasingly under threat, as cracks (sometimes literal ones) show up in our bridges, our highways, our airports, and the nets of our social welfare systems. For these and other reasons, broken world thinking asserts that breakdown, dissolution, and change, rather than innovation, development, or design as conventionally practices and thought about are the key themes and problems facing new media and technology scholarship today.
Attached to this, however, comes a second and more hopeful approach: namely, a deep wonder and appreciation for the ongoing activities by which stability (such as it is) is maintained, the subtle arts of repair by which rich and robust lives are sustained against the weight of centrifugal odds, and how sociotechnical forms and infrastructures, large and small, get not only broken but restored, one not-so-metaphoric brick at a time.