Web History Chapter 6: Web Design A Chapter by Jay Hoffmann css-tricks.com After the first websites demonstrate the commercial and aesthetic potential of the web, the media industry floods the web with a surge of new content. Amateur webzines — which define and voice and tone unique to the web — are soon joined by traditional publishers. By the mid to late 90’s, most major companies will have a website, and the popularity of the web will begin to explore. Search engines emerge as one solution to cataloging the expanding universe of websites, but even they struggle to keep up. Brands soon begin to look for a way to stand out. A Dao of Web Design wwwuxinterfacesdesign
Obsessed with absolute numbers Modernist planning was obsessed with absolute numbers, including the minimum dimensions of rooms, open space per capita, and the one-size-fits-all head counts of neighborhood units. This was often pegged at five to seven thousand and was used as a formula for determining the distribution of schools, shops, sports fields, and other facilities. The failure of such planning is not in its effort to be comprehensive or to equalize access to necessary facilities. It is, rather, the attempt to rationalize choice on the basis of a homogeneous set of subjects, a fixed grammar of opportunities, a remorseless segregation of uses, and a scientistic faith in technical analysis and organization that simply excludes diversity, eccentricity, nonconforming beauty, and choice. The utopian nightmare. Michael Sorkin, 20 Minutes in Manhattan Desired qualities of lightPredicted Mean Vote planningmetricsdiversity