Jared Spool
Understanding the Kano Model
Monkeys testing random designs
A Tweet by Jared SpoolA/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.
The grid and its difficulties
Criticism of the grid and its difficulties was voiced from the start. Olmsted himself noted several problems that arose from the fixed dimensions of the city’s blocks: the impossibility of producing sites for very large buildings and campuses; issues of daylighting; the difficulty of creating systems of formal and symbolic hierarchy within the field of uniformity.