Jared Spool
Understanding the Kano Model
Monkeys testing random designs
A Tweet by Jared SpoolA/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.
Ruins, Rub-outs, and Trash
Tracing paper into palimpsest
Kahn's preferred medium was charcoal. He liked to use the side of his hand to rub out the thing he was drawing in order to draw it over, and over again.
Turning the tracing paper into a palimpsest; where some trace of each previous marking is still there, only blurred out and faded back by Kahn's rubbings-out and re-renderings, so that in what he made there is also the record of how it was made.
Charcoal on trash collected over time acting as ersatz animated film recording how Kahn's ideas developed.
So insufficiently palimpsestic
I worry that unlike Kahn's process and tools, the processes and tools we use are aimed at helping us satisfy the demand for moving fast and breaking things, not to be good, or to better ensure the doing of good work.
My son Gerrit told me about a YouTube video from a conference where the presenter asked for a show of hands from video game developers in the audience who could produce or successfully compile their own code from the previous quarter. Or from the previous year. Or from two years ago. And by that time the point had been made: nobody had their hand in the air.
Good for the next man
Lou Kahn said that a house is only good if it's good for "the next man."
He knew that the likelihood of its spaces and places continuing to be loved after "the first man" has come and gone requires the kinds of attention to detail you'd have to be paying if the next man and the next-next man were embraced as stakeholders from the onset.