One of the best (and easiest) ways to start making sense of a document is to highlight its “important” words, or the words that appear within that document more often than chance would predict. That’s the idea behind Amazon.com’s “Statistically Improbable Phrases”:
Amazon.com’s Statistically Improbable Phrases, or “SIPs”, are the most distinctive phrases in the text of books in the Search Inside!™ program. To identify SIPs, our computers scan the text of all books in the Search Inside! program. If they find a phrase that occurs a large number of times in a particular book relative to all Search Inside! books, that phrase is a SIP in that book.
Should we really demand that the guy who checks ticket stubs at the movie theater hones his craft?
Well, yes. No job is too low to not warrant care, because no job exists in isolation. Carelessness ripples. It adds friction to the working of the world. To phone it in or run out the clock, regardless of how alone and impotent you might feel in your work, is to commit an especially tragic—for being so preventable—brand of public sin.
Bob [the driving instructor] oozes concern; he wants to infect the state of New Jersey with good driving habits. He respects his public role, the fact that the minute he's done with these kids they head straight for their parents' car keys and out onto the roads we share. When I asked him what he likes to do outside of work, he laughed: "This is my life."
It is so easy to fall into the trap of contemplating a city’s uses one at a time, by categories. Indeed, just this—analysis of cities, use by use—has become a customary planning tactic. The findings on various categories of use are then put together into “broad, overall pictures.”
The overall pictures such methods yield are about as useful as the picture assembled by the blind men who felt the elephant and pooled their findings. The elephant lumbered on, oblivious to the notion that he was a leaf, a snake, a wall, tree trunks and a rope all somehow stuck together.