Website Response Times An Article by Jakob Nielsen www.nngroup.com Users really care about speed in interaction design...A snappy user experience beats a glamorous one, for the simple reason that people engage more with a site when they can move freely and focus on the content instead of on their endless wait. 0.1 seconds gives the feeling of instantaneous response. This level of responsiveness is essential to support the feeling of direct manipulation. 1 second keeps the user's flow of thought seamless. 10 seconds keeps the user's attention. A 10-second delay will often make users leave a site immediately. uxperformanceinteraction
Long, unwieldy sentences I adore a long, unwieldy sentence from time to time but this bad boy is simply a monster. Why is that though? Well, the writer overwhelms us with smart-sounding nonsense in an attempt to prove how intelligent they are. Yet if you keep your wits about you and look closely you’ll notice how imprecise and waffling the writing truly is. There’s just so much opportunity for revision! Although most writing is like this, the problem is often hard to spot. That’s because sentences like those above make us feel dumb. We tend to think “yikes I don’t understand any of this so this chap must be smarter than me!” And that’s just what this obfuscatory language is designed to do. Robin Rendle, Who the fuck is Guy Debord? www.robinrendle.com The assumption of equality