Website Response Times An Article by Jakob Nielsen www.nngroup.com Users really care about speed in interaction design...A snappy user experience beats a glamorous one, for the simple reason that people engage more with a site when they can move freely and focus on the content instead of on their endless wait. 0.1 seconds gives the feeling of instantaneous response. This level of responsiveness is essential to support the feeling of direct manipulation. 1 second keeps the user's flow of thought seamless. 10 seconds keeps the user's attention. A 10-second delay will often make users leave a site immediately. uxperformanceinteraction
For its own sake 'Craftsmanship' may suggest a way of life that waned with the advent of industrial society—but this is misleading. Craftsmanship names an enduring, basic human impulse, the desire to do a job well for its own sake. Richard Sennett, The Craftsman To see the fulfillment of the work craft