Why we need to stop over-complicating UX An Article by Hugo Froes uxdesign.cc Many have become so focused on the process and methodologies that they’ve forgotten the fundamentals of why we started focusing on the user and what we hope to achieve with that focus. processux
So that its destruction cannot begin If you ask, “Why is Thekla’s construction taking such a long time?” the inhabitants continue hoisting sacks, lowering leaded strings, moving long brushes up and down, as they answer, “So that its destruction cannot begin.” Italo Calvino, Invisible Cities Why We Build the Wall making