One day I went to my study at Taliesen to sit down and rest. I picked up a little book just received from the ambassador to America from Japan. It was called The Book of Tea by Okakura Kakuzo. I wonder how many of you have read it? Well, in that little book I came upon quotations from the great Chinese poet-prophet Laotze, things he had said five hundred years before Jesus. As I turned the pages I suddenly came across this: "The reality of the building does not consist in the four walls and the roof but in the space within to be lived in..."
The answer is, reality is the space within, into which you can put something. In other words, the idea. And so it is with architecture; so it is with your lives; and so it is with everything you can experience as reality. You will soon find out for yourselves if you begin to work with this principle in mind, that things will open to you...Therein lies the secret of great peace, missing in Western Civilization today.
Braun design had a beauty that was more than skin deep. It would be wrong to say that because the Braun approach spurned fashion in an ongoing quest for functional and useable perfection, it ended up with this beauty by accident. There is a very strong aesthetic sense in both the proportion and materials of nearly all the products of the Rams era. They have a ‘restrained beauty’, he admits.
Braun products designed by Rams and his team have a haptic aesthetic as well: when you pick them up, handle them, and use them as the tools they are supposed to be, you become aware of the effort that has gone into making them sit comfortably in the hand, of the texture, weight and balance they possess, and of the satisfying click of the control buttons.