One day I went to my study at Taliesen to sit down and rest. I picked up a little book just received from the ambassador to America from Japan. It was called The Book of Tea by Okakura Kakuzo. I wonder how many of you have read it? Well, in that little book I came upon quotations from the great Chinese poet-prophet Laotze, things he had said five hundred years before Jesus. As I turned the pages I suddenly came across this: "The reality of the building does not consist in the four walls and the roof but in the space within to be lived in..."
The answer is, reality is the space within, into which you can put something. In other words, the idea. And so it is with architecture; so it is with your lives; and so it is with everything you can experience as reality. You will soon find out for yourselves if you begin to work with this principle in mind, that things will open to you...Therein lies the secret of great peace, missing in Western Civilization today.
The bottom line is certainly of concern, both to those seeking profit and to those seeking value, but neither of these can be measured solely by the amount of dollars spent on production or product. The nonquantitative word "quality" conveys countless ways in which a more expensive thing might be more profitable and yet a better buy as well. The advantages of thicker metal in an automobile body can clearly be argued from various points of view, including resistance to denting and even simple snob appeal. Whereas the manufacturer can use these as selling points and also as justification for a higher price tag, the buyer can easily justify spending more for a car that will keep its appearance longer and provide a status symbol.