Plain old webpages still matter An Article by Felix Pleşoianu felix.plesoianu.ro It's empowering to see just how far you can go with a website you can, in a pinch, create or modify with nothing more than Notepad. Not to mention all the new people it can reach without the overhead of bloated server software slowing it down and inflating the code. Don't let others speak for you on the web. You deserve better. www
The Wile E. Coyote Effect I’ve been looking at this chart a lot over the past few weeks. It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since. You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week. Benedict Evans, COVID and cascading collapses www.ben-evans.com When decades happen business