Which half? One day when I was a junior medical student, a very important Boston surgeon visited the school and delivered a great treatise on a large number of patients who had undergone successful operations for vascular reconstruction. At the end of the lecture, a young student at the back of the room timidly asked, "Do you have any controls?" Well the great surgeon drew himself up to his full height, hit the desk, and said, "Do you mean did I not operate on half of the patients?" The hall grew very quiet then. The voice at the back of the room hesitantly replied, "Yes, that's what I had in mind." Then the visitor's fist really came down as he thundered, "Of course not. That would have doomed half of them to their death!" God, it was quiet then, and one could scarcely hear the small voice ask, "Which half?" E.E. Peacock Jr., Seeing With Fresh Eyes science
Research, empathy, simplicity, speed An Article by Matthew Ström matthewstrom.com As Nosrat provides a simple list of essential ingredients for any great meal, can we describe a simple list of essential components for digital products? Here are four elements that I believe are the foundation of great digital products: Research, Empathy, Simplicity and Speed. Salt, Fat, Acid, Heat designsoftwareproductsbalance