Which half? One day when I was a junior medical student, a very important Boston surgeon visited the school and delivered a great treatise on a large number of patients who had undergone successful operations for vascular reconstruction. At the end of the lecture, a young student at the back of the room timidly asked, "Do you have any controls?" Well the great surgeon drew himself up to his full height, hit the desk, and said, "Do you mean did I not operate on half of the patients?" The hall grew very quiet then. The voice at the back of the room hesitantly replied, "Yes, that's what I had in mind." Then the visitor's fist really came down as he thundered, "Of course not. That would have doomed half of them to their death!" God, it was quiet then, and one could scarcely hear the small voice ask, "Which half?" E.E. Peacock Jr., Seeing With Fresh Eyes science
Minimum Awesome Product An Article by Carlos Beneyto theuxblog.com Show image 0 Show image 1 Users are accustomed to a minimum of quality, and they expect that of all new products. If our product does not [meet basic expectations of quality], people will automatically believe that it is a bad product and they will not take it seriously. It is not what they expect. Hence my suggestion that the MVP has died and the MAP: Minimum Awesome Product was born. Understanding the Kano ModelDon't Serve Burnt PizzaWhat happens to user experience in a minimum viable product? qualityuxfeaturessoftware