In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.
Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?
For Alfred North Whitehead, a car accident and the exposure of a pyramid to the sun on any given day are equivalent events:
We are accustomed to associate an event with a certain melodramatic quality. If a man is run over that is an event comprised within certain spatio-temporal limits. We are not accustomed to consider the endurance of the Great Pyramid throughout any definite day as an event. But the natural fact which is the Great Pyramid throughout a day, meaning thereby all nature within it, is an event of the same character as the man's accident, meaning thereby all nature with spatio-temporal limitations so as to include the man and the motor during the period when they were in contact.
Apparently architecture does the same job as set design, "it creates units of environment, atmosphere, or events"—whatever you wish to call them—but with more weight, carrying more material, slower. This is why it can raise the curtain more times and repeat "there it is again" for longer. Perhaps for this and other reasons there are periods in the history of architecture in which stage design or the folly, for example, have been an effective field of experimentation for serious architects.
When a client arrives at my studio, my job consists of preparing a "stage" for the length of time he desires, whether it be for a day or years, it is irrelevant in the end. A stage in which he can move under the sun "as if he were at home," though he walks stuttering at first before learning what will come in the script, be it kind or not, and which he will repeat a thousand times until he tires. When he tires, a panel is disassembled to readapt the children's room, the roof is demolished to make a study, the façades are decorated and life continues unperturbed.